NPO CAMPAIGN

For our capstone project, we worked with NPOs, and my group partnered with The May Court Club of London. Their main need was to attract young volunteers, as they didn’t have many. For my campaign, I wanted to create something fun and eye-catching that would appeal to young people.

I used blue and red as the main colors—blue because it’s soft and kind, and red because it's one of the NPO’s colors and has an impactful presence. I also used hand illustrations to symbolize teamwork, love, care, and a thumbs-up for good work, all with a chubby, round shape to make the visuals more friendly and appealing.