LUMA

We had to choose between different home renovation services and create a brochure highlighting the services, various options, benefits, customer reviews, and general business information.

I chose interior lighting as the home renovation service, naming the brand “LUMA,” which represents light. The sun rays in the logo symbolize the light that will illuminate the client’s home. For the branding, I selected a palette of green tones, as it’s an elegant and subtle color that complements the photography inside the brochure without overpowering it. I paired this with strong, bold typography to give the brand a welcoming yet modern look. Finally, I added photography that aligns with the brand’s aesthetic—elegant, modern, and showcasing unique lighting designs.

Medium: Adobe InDesign, Adobe Photoshop, Adobe Illustrator.